Edward De Bono
Dr Edward de Bono is widely regarded as
the world’s leading authority in the field of creative and conceptual thinking, and the
direct teaching of thinking as a skill. He has authored sixty-five books translated into thirty-five languages on the topic of thinking.

His sessions, invariably sellouts, are sought after by business, government and education globally.

Edward de Bono was born in Malta and graduated from the University of Malta. He proceeded as a Rhodes Scholar to Oxford, where he earned his MD, and two PhDs. He has held faculty appointments at the University of Oxford, Cambridge, London and Harvard.

He is the originator of the term ‘Lateral Thinking’ which has an official entry in the Oxford English Dictionary, and the extremely popular ‘Six Thinking Hats’ concept. Peter Veberroth, who organised the Olympic Games in Los Angeles, and for the first time ever turned a profit, attributed his success to the use of De Bono’s lateral thinking tools. So did John Bertrand, skipper of the successful Australian challenge for the America’s
Cup. There are four million references to Dr de Bono and his work on the internet.

His corporate clients include: IBM, DuPont, Prudential, Siemens,
Electrolux, Shell, NTT, Motorola, Nokia, Ericsson, Ford, Microsoft, AT&T, and Saatchi and many more. The international Astronomical Union recently named a planet after Dr de Bono in recognition of his contribution to humanity. A group of South African University professors compiled a list of the 250 most influential people in the history of humanity and included Dr de Bono. At an International Thinking Conference in Boston, Dr de Bono was given an award as a pioneer in the field of ‘teaching thinking’.

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John C Lyons
John Lyons is an independent company director with a difference. He is a successful entrepreneur with a strong academic and experiential background in market analysis, market research, strategy and marketing. He gained 11 years experience in global business with Bayer; the next 20 years founding, growing and then selling his company to a listed entity; and has dedicated the past 8 years to independent company directorships, broader business interests and publishing. His board directorships are with seriously enterprising growth companies, much like the companies researched for Marketing without Money. He also a trustee and board members of several highly successful charities.

Lyons has learned business and entrepreneurship from the ground up. He founded and spent two decades as CEO and then Executive Chairman of Marketshare Pty Ltd, which
grew to become a leading national strategic research and marketing company. In 2000 he sold Marketshare to a publicly listed datawarehousing and information technology company, dedicating himself to independent directorships.

Prior to founding Marketshare, Lyons had a distinguished eleven-year corporate career with global chemical company Bayer. In each of his first three years with the company he achieved recognition as Bayer’s top Australian salesperson. Then as a national product manager and national marketing services manager he researched and launched some of Bayer’s most successful products in the Australian market.

Lyons holds the degrees of Master of Business Administration from the University of Queensland, and Bachelor of Business from the University of Technology Sydney. He is an Associate of the Australian Society of CPAs and a Fellow of the Australian Institute of Company Directors. He is a former Queensland Chairman of the Australian Marketing Institute and of the Market Research Society of Australia. He has authored some 400 newspaper and journal columns on entrepreneurship and marketing, most recently for The Australian Financial Review.

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