Peter Farrell
ResMed
The extraordinary success of ResMed, a medical technology company founded in Australia just fourteen years ago and now capped at around $1.9 billion, feels more like a corporate fairytale than the factual account of how a former Australian university engineering professor proactively stumbled on an idea that literally has the potential to save the lives, relationships and jobs of an estimated ten per cent of the world's population.

Paul Cave
BridgeClimb
Using creative thought and determination, Paul Cave, founder and chairman of BridgeClimb, has created a $50 million dollar business in just a few years, effectively monopolising an internationally famous Australian icon brand he doesn't own, capitalising on huge advertising he doesn't pay for, and sending a personally delivered word-of-mouth recommendation through one million customer heroes to arguably 100 million prospects around the world. And this is just the beginning.

Graham Turner
Flight Centre
Graham Turner, a veterinary science graduate with little formal business experience, in just sixteen years built Australia's fourth largest retailer in the mature and seemingly threatened retail travel sector, copying an idea that has been around since the 1950s, but finding a better concept to deliver it all over the world.

Dick Smith
Dick Smith Foods
For the third time in little more than thirty years, Dick Smith has created a new category of business in which he can lead, not be a follower. His proven formula for business design, start-up and on-sell is established, and is one which most of Australia's enterprising individuals and companies could benefit from imitating.

Therese Rein
Ingeus
Therese Rein, former professional psychologist, has skillfully crafted a large business by integrating into the values of seemingly diverse stakeholders, and combining the knowledge of different professional disciplines.

Les Schirato
Cantarella Group
Twenty-one years ago at age twenty-five, Leslie Schirato gave up his job as sales manager for Fiat, joined the small Italian-food importing business established by his wife's family some thirty-three years earlier and, tongue-in-cheek, wrote a ten-year marketing plan which he hoped would reshape and reinvigorate the business totally. Today the Sydney-based Cantarella Group supplies every third cup of fresh coffee drunk at home by Australians. In addition, the company sells as much coffee again into the food service trade, and its Vittoria and Aurora coffee brands are a familiar sight on café and restaurant umbrellas and cups all over the Country.

John C Lyons
John Lyons is an independent company director with a difference. He is a successful entrepreneur with a strong academic and experiential background in market analysis, market research, strategy and marketing. He gained 11 years experience in global business with Bayer; the next 20 years founding, growing and then selling his company to a listed entity; and has dedicated the past 8 years to independent company directorships, broader business interests and publishing. His board directorships are with seriously enterprising growth companies, much like the companies researched for Marketing without Money. He also a trustee and board members of several highly successful charities.

Lyons has learned business and entrepreneurship from the ground up. He founded and spent two decades as CEO and then Executive Chairman of Marketshare Pty Ltd, which grew to become a leading national strategic research and marketing company. In 2000 he sold Marketshare to a publicly listed data warehousing and information technology company, dedicating himself to independent directorships.

Prior to founding Marketshare, Lyons had a distinguished eleven-year corporate career with global chemical company Bayer. In each of his first three years with the company he achieved recognition as Bayer's top Australian salesperson. Then as a national product manager and national marketing services manager he researched and launched some of Bayer's most successful products in the Australian market.

Lyons holds the degrees of Master of Business Administration from the University of Queensland, and Bachelor of Business from the University of Technology Sydney. He is an Associate of the Australian Society of CPAs and a Fellow of the Australian Institute of Company Directors. He is a former Queensland Chairman of the Australian Marketing Institute and of the Market Research Society of Australia. He has authored some 400 newspaper and journal columns on entrepreneurship and marketing, most recently for The Australian Financial Review.

Dr Edward de Bono
Edward de Bono is widely regarded as the world's leading authority in the field of creative and conceptual thinking, and the direct teaching of thinking as a skill. He has authored sixty-five books translated into thirty-five languages on the topic of thinking. His sessions, invariably sellouts, are sought after by business, government and education
globally.

Edward de Bono was born in Malta and graduated from the University of Malta. He proceeded as a Rhodes Scholar to Oxford, where he earned his MD, and two PhDs. He has held faculty appointments at the University of Oxford, Cambridge, London and Harvard.

He is the originator of the term 'Lateral Thinking' which has an official entry in the Oxford English Dictionary, and the extremely popular 'Six Thinking Hats' concept. Peter Veberroth, who organised the Olympic Games in Los Angeles, and for the first time ever turned a profit, attributed his success to the use of de Bono's lateral thinking tools. So did John Bertrand, skipper of the successful Australian challenge for the America's Cup. There are four million references to Dr de Bono and his work on the internet.

His corporate clients include: IBM, DuPont, Prudential, Siemens, Electrolux, Shell, NTT, Motorola, Nokia, Ericsson, Ford, Microsoft, AT&T, and Saatchi and many more. The international Astronomical Union recently named a planet after Dr de Bono in recognition of his contribution to humanity. A group of South African University professors compiled a list of the 250 most influential people in the history of humanity and included Dr de Bono. At an International Thinking Conference in Boston, Dr de Bono was given an award as a pioneer in the field of 'teaching thinking'.