Most in-company training seminars are lucky to have one outside expert guest speaker. In the Marketing without Money In-House Staff Training Seminar, you have 8 world-class business innovators as your private guest speakers. You can ask them the questions you want answered. You can immediately apply their thinking to your company's immediate business priorities.

Once upon a time, going to outside training seminars was a novelty. In today's business environment it is more like a luxury. It's expensive and the value you get depends on lots of variables you can't control; like content, speakers, time, place, question-time, how many people you can afford to send, and the relevance to your company's culture and priorities. In addition, there is compelling evidence that 90% of what is learned at outside seminars is generally forgotten within 90 days.

Now the authors of Marketing without Money, John C Lyons and Edward de Bono, have created the Marketing without Money In-house Staff Training Seminar designed so that people in your company can truly learn from some of the best innovators in Australia and immediately apply their knowledge to the company's own priorities. The Marketing without Money In-house Staff Training Seminar is ideal for up to 20 people at a time and typically consists of 1-2 days spread so that staff can do their preparation between sessions. Each participant receives a personal copy of the Book and the Creative Seminar in full to use as an ongoing innovation tool. People can study in their spare time, equipping them to bring knowledge and ideas to the Group Seminar.

Seminars are run by our accredited facilitators, who can also train your own trainers to run the Seminars if you wish. The cast of 8 world class guest speakers are real. They give your staff deep insights into how real-life Australian business success is achieved in some of Australia’s most innovative companies.

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